Company Description

The brand founded by Florence Guardigli, who in 1969 with a team of doctors and pharmacists created a small laboratory on the hills of Castrocaro Terme, Italy now boasts an international presence, from the East to the West and is used in the best spas, clinics and beauty salons. Excellence of made in Italy. World of Beauty is present in 52 countries around the world and holds several International certifications.

Florence’s daughter, Anna Lisa Gramellini, who has headed the company for several years, has focused the brand’s philosophy on the awareness of the importance of loving oneself. Annalisa has continued the path traced in the groove of care as well as attention in formulations and efficacy testing.